Trade Promotion Effectiveness Analytics
Analytics platform that measures trade promotion ROI, identifies high-performing campaigns, and optimizes promotional spend across retail partners.
~+35%
Promotion ROI
Higher return on trade spend
~+25%
Incremental Sales Lift
Better campaign targeting
~-40%
Wasted Promo Spend
Reduced low-impact campaigns
~+55%
Planning Efficiency
Faster campaign analysis
Unclear Promotion ROI
The company invested heavily in in-store promotions and retailer campaigns but lacked reliable analytics to measure incremental sales lift. Marketing and sales teams could not consistently identify which promotions drove profitable growth versus short-term volume spikes.
Promotion Intelligence Engine
We delivered a trade promotion analytics solution that combines POS data, promotional calendars, pricing history, and competitor activity. The platform models baseline vs. incremental sales, scores promotion effectiveness by SKU and retailer, and recommends budget allocation for future campaigns.
Smarter Promotional Spend
Marketing and category teams gained data-driven insight into promotion performance, enabling more targeted campaigns and improved return on trade investment.